Movie Merchandising is a Potential Hit
26 Aug 2019 Movie merchandising – products and commodities based on a movie’s theme, character, location, etc – is a tool meant to promote a film. Though producers/film studios perceive merchandising as a hook to supplement their box-office fortunes, its full potential has not been explored in India. Remember the 1973 film Bobby which popularised […]
India: Opportunity & Role in the 4th Industrial Revolution
17 Jan 2019 The 4th Industrial Revolution (4IR) is the latest in man’s endeavour to transform lives. The Digital revolution, the precursor to 4IR, set sail the Internet, semiconductors and essentially transformed analog electronic and mechanical devices to pervasive digital technology. Interrelated innovative technologies such as artificial intelligence, the internet of things, robotics, 3D printing and nanotechnology […]
Boosting Exploration
06 Sep 2019 Minerals: A Backbone Industry As India races to achieve the target of a US$5 trillion economy by 2024-25, the minerals and mining industry (referred to as the ‘minerals industry’ hereinafter), which serves as the basis for nearly all manufacturing sectors, will be a critical growth driver. Despite its obvious importance, the mineral […]
Ethics must go beyond Legal Mandates and Regulations
21 Jan 2019 A business is guided above all else by the principle of wealth creation. However, in the pursuit of this objective, a business may sometimes fail to acknowledge the possible negative externalities and lose sight of a greater objective – that of ensuring moral, ethical, transparent and fair business practices. Issues, such as […]
Corporate Social Responsibility, the Sustainable Way
30 May 2016 The idea of being socially relevant and engaging with sustainable business activities has taken center-stage. CSR has become an intrinsic part of sustainability within a company. India has a long tradition of undertaking philanthropic activities. Over the last few decades, the idea of ‘giving to society’ has undergone a radical shift. […]