Home-buying through smart apps brings customer delight
12 Mar 2019 Remember those days when searching for a home was a tedious and lengthy process? Not so long ago, say nearly a decade, it was like searching for a needle in a haystack, and yet we were not sure we had “homed” in correctly. Reference points were word of mouth or glib-tongued estate […]
India @ G20 : A Primer on Priorities
10 Mar 2017 Economic growth, industrialization, infrastructure and access to energy provide the foundations of development for any growing economy. Germany assumed the G20 Presidency on 1 December 2016. On 7 and 8 July 2017, the eyes of the world will turn to the G20 Summit in Hamburg, where the Heads of State and Government […]
Branding through Sports sponsorships
14 Mar 2019 Ever since the eye-popping news of STAR India winning the present Indian Premier League (IPL) 5-year global media rights for Rs 16,347.50 crore broke out in 2017, perceptions about sports sponsorship and branding have undergone a paradigm change. Globally, current spend on sponsorship is roughly USD 65 billion, with most of it allocated […]
Theme for a Dream: CII Theme over the Years
16 Mar 2019 The genesis of Confederation of Indian Industry (CII) in 1895 was the aspiration by a few firms to leverage their collective strength for enhancing opportunities, thereby benefitting not only Industry, but the nation as a whole. Since the beginning, CII’s work agenda for the year is driven by a theme which encapsulates […]
Growing Organic Food Market in India
18 Mar 2019 An increasing number of Indians are waking up to the fact that their health and lifestyles are being severely affected by impure air, polluted water and toxic food. Greater international exposure and access to multiple channels of communication has raised concerns regarding lifestyle diseases in urban areas. Urban India should thank social […]
Tech-Tonic Shifts Creating a Trillion Unique Interactions: Evolving Media Houses of the Future
02 Apr 2019 The Rise of Hero Content Consumers of today are spoilt for choice in terms of formats and genres with the diversification in the number of platforms to consume content. More than 30 different digital platforms have been added to the already extensive list of television channels. Out of these, the average consumer […]
The Fitness Boom in India
18 Apr 2019 Since pre-historic times, mankind’s tryst with fitness has been driven by the survival instinct, and today, we aspire to fitness for well-being and confidence. New modes of exercise keep our interest going, some of which include resistance training, Zumba and dance, aerial yoga, pilates, kickboxing, and adventure sports. In India, various ways […]
In-Cinema Advertising in India
19 Apr 2019 Is it the film which makes the deepest impression on our minds or the advertisements that accompany it? While many of us will have to jog our memories to remember the first film we ever saw in a cinema hall, we will easily remember the ‘anti-smoking’ ad that preceded the film. In-cinema […]
India’s billion-dollar digital gaming market on the upswing
30 Apr 2019 The Indian digital gaming industry has tremendous potential as it is poised to have over 300 million gamers by 2021. There is a high sense of optimism amongst advertisers, retailers and promoters as the market is fast growing from the present USD 890 million. Though the Indian market constitutes a mere 1% […]
Product data Reliability for Omni-Channel Retail
09 May 2019 At last year’s ‘Thanksgiving Day’ and ‘Black Friday’ in the US, online shopping overshot sales through retail stores, reversing the shopping trend of earlier years. With rapid proliferation of online shopping portals and expected expansion of modern retail trade from 10% to over 25% in the next few years, providing a seamless […]